Hello, there.
A bit about me…
I am a creative leader and certified marketing professional (CDMP, PCM) with 10+ years of experience bridging business objectives with high-impact visual storytelling. I have a proven track record of spearheading brand strategy and omnichannel campaigns that drive engagement and organizational growth. My passion for advertising and design is uniquely influenced by my background in psychology where I use my knowledge of human behavior to introduce customers to brands they will love, respect, and want to be a part of.
Working styles
Strategic thinker
“Think deeply and think often” are words I live by. I love taking calculated risks. Giving myself the time and space to absorb and analyze information helps me make better decisions.
I feel most content while reflecting on my experiences, examining intriguing ideas, or scrutinizing new theories. I learn best when I have opportunities to talk to others about their ideas—I love listening to people express themselves.
Continuously Curious
I have a great desire to learn and continuously improve. My curiosity has been a part of me even before I was able to ask my first question.
I seek and store information. I have this innate intention to commit to memory as many facts and concepts as possible and figure out ways they connect.
Catalyst for change
My growth mindset means I need to keep exploring deeper into design and will always be curious. Stagnation is a killer of creativity.
Achiever
I have a strong inner drive—an innate source of intensity and energy that motivate me to work hard and get things done.
Ideator
I’m fascinated by ideas and able to find connections between seemingly disparate thoughts. I enjoy looking at the world from different perspectives and I’m always searching for connections. Brainstorm sesh, anyone?
Current goals
Intrapersonal
Analysis paralysis
I love to ponder thoughts and ideas, which makes me very comfortable with silence and solitude. Sometimes this gives others the impression that I’m isolated, disinterested, or disengaged, but solitary thinking is just my natural process and not a reflection of disinterest. It’s quite the opposite—the more I care about something, the more time I want to dedicate to thinking about it. Unfortunately, this can lead to ‘paralysis by analysis.’
To overcome these hurdles, I have trained myself to actively communicate my thought process with my teammates and seek out others whose strengths lie in helping turn great ideas into real results.
Interpersonal
Leadership
One of the most important things I’ve learned in my career is that leadership matters, which is why I continuously improve my leadership skills through observation and practice.
Providing feedback
A very important element of being a great leader is providing helpful feedback—and I don’t just mean on a project or piece—I mean being open, honest, and respectfully candid with others, as well as providing a safe space for them to be just as open with me, so we can help each other push ourselves to grow—both as a team and as professionals.
Fun facts
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My road to college was not a typical one. I had my sights on attending Cornell University and majoring in Biomedical Engineering while I was in high school. My plan was to design prosthetic appendages that were so functional, those with amputations would no longer be considered “handicapped” but “enhanced.”
Then, during the end of my junior year, my mom was diagnosed with stage 3 breast cancer. My priorities shifted drastically, and my academics suffered. I decided to stay close to home and attend the local state university. Even that ended up being too much, so I took some time off from school and started working full time in the restaurant industry (and falling in love with it… more on this later).
Taking time off was exactly what I needed. It gave me time to heal from the emotional trauma I experienced during my mother’s path to recovery. I realized that I still wanted to help people, but instead of prosthetics, I want to help others heal from trauma. So, I went back to school and began studying psychology at the local community college.
The more I learned about the physical effects trauma can have on a person, the more I gravitated to the field of neuropsychology. This obsession led to an incredible opportunity working part time for a test publishing company called PAR (Psychological Assessment Resources), Inc.
As my first year as a part-time Research Assistant (RA) came to an end, so did my final semester at the community college, and my life changed overnight. I was offered a full-time RA position, which also meant I could afford to earn my bachelor’s degree at one of the nation’s best private universities—located right in my own backyard—with the tuition reimbursement benefits that came with it.
Working full-time while attending the University of Tampa brought with it a wonderful hands-on opportunity to learn about the field and myself. My first semester involved a behavioral statistics class, which helped me recognize that I needed a career that allowed me to apply my interest in human behavior but also allowed me to be creative every day. So, I set my sights on the world of advertising and design.
Once I had finally found my niche, I looked back at my childhood and recognize so many signs that I was always meant to be a designer. From creating “books” out of leftover craft supplies to hand tracing letterforms I found in antique publications, there were so many things I naturally gravitated towards but didn’t realize there was a career path tailored to these interests. Even my desire to help people is achieved through design and advertising, as I use my talents to introduce people to products and services I believe in and know are an added benefit to people’s lives.
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The restaurant industry was there for me when I needed it most. I thrived in its fast-paced and sometimes (many times) stressful environment. It acted as a platform to meet and work with so many wonderful people that I wouldn’t normally have the opportunity to interact with. Most of the relationships made during that time were some of the best friendships I still have today (including my husband!).
It also taught me how to solve problems quickly—very quickly. On an average night, an infinite number of problems would need to be anticipated and solved—and I relished in it. My favorite position was as a Key Employee, which is a position that supported management. It allowed me to dip my hands into everything from the expo window to guest relations.
I have loved going to restaurants throughout my life. Working in the industry gave me the opportunity to make someone else’s day through the comfort of food and hospitality, which will always remain a part of who I am.
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Hands down, Paula Scher is the designer who inspires me the most. I love that her work lives unapologetically in the delicate space between fine art and design. And, not only is she incredibly talented, but she also heavily contributed to breaking the glass ceiling for female designers—especially when she became the first female partner of Pentagram in 1991.
I was incredibly fortunate to meet her during the a HOW Design Live conference in 2023. Her authenticity and talent is palpable, and I will always cherish the experience.
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My dogs
I have a (close-to-unhealthy) obsession with my dogs, Ollie & Alfie. Ollie is a dachshund and the boss of everyone. Alfie is a silly whippet who loves everything and everyone. If you’d like a glimpse into their ridiculousness, follow them on IG, @whippetsandwienerz.
Music
My father is a very talented musician, so I grew up surrounded by music. I love learning how the medium both influences and is influenced by events in history.
I was fortunate enough to attend a performing arts school during my middle school years, where I learned how to read music and play cello.
Some of my favorite composers/musicians/bands are: Bach, The Beatles, Pink Floyd, Miles Davis, Biggie Smalls, Radiohead, The Shins, City and Colour, Dua Lipa, and Lizzo.
Fine Art
My mother is an amazing artist. Her primary mediums are print making, photography, and mixed media. When I was in middle school, she decided to return to school and earn a bachelors in fine art. Her determination to do what she loves has always resonated with me and was one of the driving forces behind my fortitude in finding the perfect career path for myself.
Some of my favorite periods of art are: Baroque, Rococo, and Art Noveau.
My husband, Jeremy
Jeremy and I met in the restaurant industry and bonded through our mutual love of music, food, and travel. He is an incredibly talented chef and never ceases to amaze me with his talents. He had a marvelous idea to launch Lineage Culinary—an educational website about food and cooking, and all the joy that surrounds both. If you love food, follow him on social: @lineageculinary.
Our son, Bennett
Becoming a mother has been a transformative experience. It is the most rewarding (and most exhausting!) job on the planet and has put life into a healthy perspective. Bennett brings so much joy and love into our lives and helped me discover even deeper layers of myself: Fortitude, resilience, and fulfillment. I now know that I can do absolutely anything and what really matters in life is the unconditional love we have for one another.