From seasonings to sauces, the knowledge Lineage Culinary offers will elevate the amateur chef to a master.

Introducing a new brand to the market is always a fun challenge—especially one as unique as Lineage.

This brand wanted to be so much more than just another food blog. It needed branding that communicated its level of expertise in an approachable way.

A leading publisher of psychological assessment tools for mental health professionals.

This brand was faced with a conundrum—customers loved PAR’s products but didn’t associate them with the brand. To solve for this, I directed and implemented a brand refresh that helped it modernize and retain its credibility.

Note: Some information has been redacted for proprietary reasons.