Turning pages
“Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and a verb. Art is a product and design is a process. Design is the foundation of all the arts.”
—Paul Rand, Pioneering Art Director and Graphic Designer
PARAMETERS
A thought-leadership piece—boosting engagement 80% while cutting $50K+ per cycle (up to $200K+ annually) through a research-led, premium print experience.
From determining the title, customer journey, dimensions, grid, layout, to the paper it was printed on, I was able to make every design decision. The typography and branded elements were sourced from the brand’s refresh I directed and managed. The dimensions were chosen specifically to mimic academic journals, so that the reader would subconsciously feel a wave of nostalgia while they flipped through the pages. The soft touch cover and heavy coated paper stock were selected to amplify the endowment effect and strengthen the customers’ relationship with the brand.
Fall 2021 — PAR Clinical Catalog
This issue of the PAR catalog features tips for practitioners, continuing education on assessment materials, and evidence-based digital assessments alongside most of their products, which are organized by construct.
Winter 2022 — PAR Clinical Catalog
This issue of the PAR catalog features digital solutions, benefits of therapeutic assessment, and how to help others stay connected alongside most of their products, which are organized by construct.
Winter 2022 — PAR School Catalog
This issue of the PAR catalog features digital solutions, PAR’s Training Portal, and an interactive bell curve alongside most of their products, which are organized by construct.